Unexpectedness- An event that is shock or out of the ordinary.
Negativity- Bad news is more interesting 'if it bleeds, it leads'.
Elite persons/places- Stories about important people and powerful nations.
Unambiguous- Stories that are easy to understand and for papers to report on.
Personalisation- Stories that include human interest- 'real' people.
Proximity- Stories that are closer to home are more likely to be included.
Continuity/currency- Stories that are already in the news continue to run and are updated.
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