- Big Title - plainer layout
- One picture (typically small)
- Main story title
- Multiple articles - longer/more detailed
- Older readers
- Higher social groups
- Quality or serious press
Conventions of a Tabloid
- Bright colour
- Popular press
- Aimed at lower social groups
- Bold layout
- Large dramatic pictures
- Shorter articles
- Puns and jokes
- Focus on human interests
- Gimmicks
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