Evaluation of Agent Rainbow

Evaluation
1.We were given the task to create a product based on an idea pulled from a hat. I was placed in group with Olivia, Lee and Oakley and we were given the subject of 'pre-teen perfume for girls'. It was clear that our target audience was for girls around the ages of 9-13 but what we found quite difficult was the lack of advertisement for young girls perfume. Therefore me, Olivia and Oakley researched three popular teen perfumes to get a feel for what younger girls might like based on the teen ones. Along with this we made the product be a sprayable perfume from a bracelet, i felt this was a good USP that differentiated itself from the market which would then help to sell it.We decided to name our perfume product 'Agent Rainbow' with the slogan being 'Brace yourself'.

2.I was in a group with Olivia, Oakley and Lee. We divided the research into me, liv and oakley looking into and asking people about pre-teen perfumes. Then with the planning liv created a storyboard for the advert, oakley made a shooting schedule and i typed the rest of the planning and put it all together. With the shooting Me, liv and lee all took turns with the filming whilst Lee also acts in the advert with the other children. And we all had the same responsibilities e.g. making sure the editing was finished and uploaded etc.

3.We planned our sequence by talking over what parts we feel would look best where and then noting them down, then after that liv made a storyboard for the sequence so we could see how it would all be played out and filmed. Whilst we had the shooting schedule so we knew what to what to film and when.

4.Me, liv and oakley undertook the responsibility of researching by not just searching up what perfumes are mostly liked but also by asking some of the youngers years what perfumes they used, this way it broadened our knowledge of popular perfumes. We also looked into what tweens actually are attracted to and what they like e.g. 'wow', 'omg' and emojis etc. this helped form an image in our heads on what we should base the product around. When planning we found what roos we would use to film in, the actors being used, the bracelet etc.

5.The initial feedback from people watching the video was good. Many people said it was very interesting to watch almost as if it was a music video which is good as we felt as a group that that is what tweens ennui watching and are attracted to. People also said it was funny and matched the product based idea well along with this the sequence was successful as it moved all in one and it was clear what the idea was for it.

6.I thought what went well was not just the overall idea of the sprayable bracelet which i felt really differed itself from other peoples products but the enthusiasm from the actors who acted in it. They were given no prep but went along with the idea extremely well which our group was very thankful and appreciative of. Also the work and communication that went into the editing the video was very successful i felt personally as us three worked well and understood the ideas we each were trying to get across. What could've been improved would be the organisation skills, as in making sure we had enough actors a few days before filming then actually on the day, having a schedule that everyone should be able to make and having a few more different shots or using different ones in certain places that could've been used better than others when it came to the editing.

7.What i have learnt from this project is that group skills is essential in order to producing something to the best ability it could possibly be. So without communication and contribution from every person in the group it could go horribly bad. Along with this i learnt that with creative input from everyone gives you a range of ideas to choose from which then makes it easier for the groups decision making as a whole. I feel i also improved on my editing skills by learning and experimenting with the sounds and music within the advert.

8.With future projects, i think this learning will be significantly important as i know now what important things need to be priorities to people in my future productions and the editing will be able for me to take that role in a group and help e learn even more.

Planning

Inventing the product
The product we had to base our idea off of was perfume for pre-teens. We decided to call it agent rainbow due to the USP point being that the person wears a watch and every two hours it squirts perfume out. The slogan is 'brace yourself' and we decided to give the story line of the advert of how everything is really boring and plain but as soon as the perfume is set off everywhere gains colour and becomes fun. We wanted to make it similar to a music video to draw the attention more of tween girls.

Specific roles
Production assistant - Lee Wall
Actors - year 7 and 8 students
Props - banners, party poppers, party hats, silly string, confetti cannon, party horns, glitter, bracelet, balloons
Editor - Liv, Molly and Lee
Camera - Molly and Liv
Blogger - Oakley

Music - Girl party: Kenzie Ziegler

Costume - School uniform

Industry presentation - Newspaper

Created using Visme. Free Online Presentation Software.

Practical assessment research

Perfume advert research 

1. Hollister

Audience - 
Although this advert features teenagers around the age of 16-18, pre teens around the world still use it. You can tell this by the phrase it states underneath the video " The girls with youthful spontaneity and personality". The continuous shots of all of these three best friends hanging out with each other is what tweens all around the world do, just wanting to laugh and chill with their besties. I also find that placing the video with older teenager girls makes them like role models to the pre teen girls watching this advert, as typically when your young you want to act like the older girls which i feel is why they based it on teenagers. This is an established brand that has been around for ages and its sweet scented fragrances are constantly changing and updating whilst being at affordable prices e.g. buy two get one free. I also know Hollister bases its products around pre teens and teens as the retailer recently debuted a mobile video game for its Hollister California-style clothing brand, so it can keep up to date with current trends. 

Language -  
The images presented in this Hollister advert are the sunglasses, beach towels, polaroid cameras, surf boards, bikinis etc. which i think stand out the most and what i understand from these is the strong friendship between the friends and how they could possibly be running away from their troubles and the unity together. The camera shots of the waves, beach, van and photos add a cool laid back summer vibe to the advert. Whilst the vibrant colours of pink, orange, red, purple are very girlish colours which stand out the title at the end of the video. The sound in the background is also very pop/hip-hop, catchy music which tween girls listen to. Also the outfits all three girl are wearing are all stylish and very trendy which is the style girls sometimes like to opt for. This advert immediately catches the attention of young girls just from the setting of the beach and the bright pink colours used.

Representation - 
I think Hollister represents friendship and fun, something all young girls love.  Their perfumes present fresh, sweet scents and it is a great first scent for pre teens to use when they first start getting into new things like this. And not just from its perfumes but its clothing ranges and other accessories too which attract and represent all different types of young girls. Plus their advertisement appeals to all younger viewers in a fun, exciting way.



       2.   PINK 

Audience - 
While the brand says Pink is geared toward college-age women, an executive admitted last year that many core customers are teen girls. The strategy makes sense. Teens girls have shown that they're obsessed with having cute lingerie from a already popular brand, therefore introducing a 'sweet scented' fragrance line that is reasonably priced will also appeal just as much. With the PINK brand ever growing more and more kids are loving it which is also fitting in and being loved by the tween audience. Especially the popular and ever growing line of sprays. It is evidently aimed at teens as in their fashion shows they are shown feature balloons, smiley faces, hearts and a variety of bright colours that stand out.

Language - 
When analysing the PINK VS fashion show they use words such as 'wow', 'omg' and 'love', all popular slang words used by todays tweens.  Their outfits are very 'extra' highlighting the use of the popular emoji symbols as well as pink and fluffy clothing items to attract the attention of the younger audience. The brand PINK is seen to be the fun and bright side of the more adult and sophisticated Victoria Secret brand. When a new line is being promoted at the fashion show they use popular hip-hop music whilst modelling the PINK brand, in 2015 Ariana Grande performed as the catwalk artist who is extremely popular with the tween category. The catwalk itself is full of bright colours and fun lighting that flashes and changes throughout the show.

Representation - 
The brand PINK represents fun and colour; something all tweens love. Their colourful, popular fragrance represents fresh and desirable which is know seen to be owned by most teens and tweens. Their images picture and appeal achieves this representation without needing to use advertisement for everyone to know what it is.

Representations Homework

Class 

Class is defined as a category or set of things having some property or attribute in common and differentiated from others by type, quality or kind.
There are three main classes: Upper class, middle class and lower class.

The upper class
Is in todays modern society the group of the wealthiest people in society who also have the most political power. Stereotypes of these people can be:

• Posh accent
• Well dressed
• Superior 
• Intellectual
• Rich
• Snobby
• Well spoken 
• Land owners

The middle class

Is the social group who socio-economically fall between the upper class and working class people, this involves professional and business people along with their families. Stereotypes can be: 

• White collar 
• Owns their home
• Well educated 
• Wears suits 
• Plays golf 
• Nice car 
• Affluent

The working/lower class

Are the people who are employed in the lower tier, subordinate jobs and work for very low wages for them and their families. Stereotypes of this are:

• Lower incomes
• Unskilled 
• Chavs
• Inner city 
• Work for people 
• Rented properties
• Council money 
• Public schools 

This sign is advertising for protein drinks yet it is being stereotypical that you have to be skinny and have a tiny waist to be beach body ready which is not true whatsoever. 

This poster is stereotypical as they are judging this young boy on his race and ethnicity. 

This advert on children toys is also stereotypical as it demonstrates how girls should be the cleaners and house wives whilst men are the ones learning and creating new things. 

Counter type -  Getup.org: It’s Time (2011)

This youtube video is designed to promote marriage equality, the film portrays the progress of a relationship through the eyes of one member of a gay couple. It challenges any lingering preconceptions of what an authentic on-screen relationship looks like and in doing so, brings a new gender role to our screens: the devout, loved-up gay husband.

Advert remake and evaluation

1)Who was in your group and how did you manage the task between you?
 When doing this task, i worked with Harriet, Josh and Connor and we had to recreate the bud weiser advert. When managing the task, i found it quite difficult as it was hard to find time where we all had a free period but in the end we decided that we would all act in the advert and that the editing would be done by me and Connor.

2)How did you plan your sequences and what processes did you use?
On our first day, we decided to plan what parts we needed to do. So we decided to do screen grabs of each part when the scene would change. Along with this, we wrote out the script to ensure we knew what we were saying at what parts and we also watched the video multiple times to not just get to terms with what we were videoing but also parts like where the angles had to be and the facial and body movements.

3)What theorists do you think you could apply to your task?
I think i would apply the theorist Stephen Neale to our task as he believed that repetition and difference were a vital part to attract the intended audience. Therefore this video is aimed around low 20s to middle aged men, due to the classic stereo typicalness of men watching football and drinking beer which is repeated throughout the advert of all shots of them on the phone and relaxing on the sofa.

4)What factors did you have to take into account when planning, shooting and editing?
Factors that were vital to the video was ensuring that the timings matched up correctly to the original advert, along with this, the same shots and positioning of the actors were also very important factors and that we had all the shots that we needed to complete the full video. Also when editing it had to be very exact on where the scene would change every time.

5)How successful was your sequence? Please identify what worked well and with hindsight what would you improve/do differently?
I thought our overall advert was quite successful, although we missed out some shots e.g. the phone being put down and some parts where we simply did not film for long enough and had to slow motion it so it would fit with the original and of course the setting, props and costumes weren't exact i still feel we nailed the acting required and the comedic side to it also, along with the correct camera shots. So to improve for the future, i would make sure to get every last detail of timing correct to make sure that it fitted and then there wouldn't be much need to do a lot of editing for an advert like this. 

6)What did others say about your production?
People who had watched the advert have found it very funny because of the amount some people were laughing at it. They also said it was acted and presented very well which is great as it is what we intended to achieve on the final advert outcome.

7)What have i learnt from completing this task?
From this task i have learnt that team work and be able to communicate with each other effectively is extremely important as it allows you to understand what you are doing and not just making one person to be in control of everyone but all being the director, editor and actor. I have also learnt new editing techniques which i can now use for future editing projects. 

8)Looking ahead, how will this learning be significant when completing your future productions? 
I will apply these new learning skills to future productions so i don't make the same mistakes as before and improve on the ones i can in these new productions to show i can learn from my mistakes and improve on them.

Camera shots