Evaluation of Agent Rainbow

Evaluation
1.We were given the task to create a product based on an idea pulled from a hat. I was placed in group with Olivia, Lee and Oakley and we were given the subject of 'pre-teen perfume for girls'. It was clear that our target audience was for girls around the ages of 9-13 but what we found quite difficult was the lack of advertisement for young girls perfume. Therefore me, Olivia and Oakley researched three popular teen perfumes to get a feel for what younger girls might like based on the teen ones. Along with this we made the product be a sprayable perfume from a bracelet, i felt this was a good USP that differentiated itself from the market which would then help to sell it.We decided to name our perfume product 'Agent Rainbow' with the slogan being 'Brace yourself'.

2.I was in a group with Olivia, Oakley and Lee. We divided the research into me, liv and oakley looking into and asking people about pre-teen perfumes. Then with the planning liv created a storyboard for the advert, oakley made a shooting schedule and i typed the rest of the planning and put it all together. With the shooting Me, liv and lee all took turns with the filming whilst Lee also acts in the advert with the other children. And we all had the same responsibilities e.g. making sure the editing was finished and uploaded etc.

3.We planned our sequence by talking over what parts we feel would look best where and then noting them down, then after that liv made a storyboard for the sequence so we could see how it would all be played out and filmed. Whilst we had the shooting schedule so we knew what to what to film and when.

4.Me, liv and oakley undertook the responsibility of researching by not just searching up what perfumes are mostly liked but also by asking some of the youngers years what perfumes they used, this way it broadened our knowledge of popular perfumes. We also looked into what tweens actually are attracted to and what they like e.g. 'wow', 'omg' and emojis etc. this helped form an image in our heads on what we should base the product around. When planning we found what roos we would use to film in, the actors being used, the bracelet etc.

5.The initial feedback from people watching the video was good. Many people said it was very interesting to watch almost as if it was a music video which is good as we felt as a group that that is what tweens ennui watching and are attracted to. People also said it was funny and matched the product based idea well along with this the sequence was successful as it moved all in one and it was clear what the idea was for it.

6.I thought what went well was not just the overall idea of the sprayable bracelet which i felt really differed itself from other peoples products but the enthusiasm from the actors who acted in it. They were given no prep but went along with the idea extremely well which our group was very thankful and appreciative of. Also the work and communication that went into the editing the video was very successful i felt personally as us three worked well and understood the ideas we each were trying to get across. What could've been improved would be the organisation skills, as in making sure we had enough actors a few days before filming then actually on the day, having a schedule that everyone should be able to make and having a few more different shots or using different ones in certain places that could've been used better than others when it came to the editing.

7.What i have learnt from this project is that group skills is essential in order to producing something to the best ability it could possibly be. So without communication and contribution from every person in the group it could go horribly bad. Along with this i learnt that with creative input from everyone gives you a range of ideas to choose from which then makes it easier for the groups decision making as a whole. I feel i also improved on my editing skills by learning and experimenting with the sounds and music within the advert.

8.With future projects, i think this learning will be significantly important as i know now what important things need to be priorities to people in my future productions and the editing will be able for me to take that role in a group and help e learn even more.