Media Vocabulary

New Vocab that I've learnt from media:

• Semiotics - The study of signs (e.g. a cross could represent death, religion, health)
• Denotation - What we see when we look at an image (what is it) 
• Connotation - What we understand from this image (other meanings)
• Genre - a style, or category or art music or literarute
•  Target audience: DR CAGES

Disability

Regions

Class

Age

Gender

Ethnicity

Sexuality

• Liar: Language, Industries, Audience, Representation. 
• Mise en scene: CLAMPS

Costume 

Lighting

Actors

Make-Up

Props

Setting

Audience- The assembled spectators or listeners at a public event such as a play, film, concert, or meeting.

Target Audience- A particular group at which a product such as a film or advertisement is aimed.
Niche Audience-  a small, specialised market for a particular product or service. 

• Representation - Is how different groups of people, events and ideas are represented. These representations are created by producers and what they choose to present us is controlled by gate keepers.
• Stereotypes - Media industries use stereotypes because the audience will instantly understand them. A 'visual shortcut' is what they can also be called. They're repeated so often that we assume they are normal or 'true'. 
• Archetypes - Ultimate stereotype e.g. the white stiletto wearing, big busted, brainless blonde bimbo.
• Counter-type - A representation that challenges traditional stereotype associations of groups, people or places. 

Gatekeeper - A term applied to the editing and filtering process where decisions are made to let some information 'pass through' to the receiver (audience) and other information.