Broadsheet vs Tabloid

Comparison of a Broadsheet and a Tabloid

Both papers have similar stories but just by looking at the Daily mail readers can tell this is a paper more targeted towards C2DE audiences due to the soft news which they value as one of the more important topics to cover on the front page. Such as "Bournemouth schoolgirl, 13, worth £5m" and "the ultimate party dress diet". It still covers some hards news but prioritises other things such as human interest. Whereas in the Daily telegraph, this broadsheet covers hard news and many news stories such as education, politics etc. whilst still involving full coverage of sport for its ABC1 readers. But both papers are right wing. 

Each have very similar mastheads both being quite bold and having a similar curly font. But the layouts however, the telegraph seems to crowd as many stories as it can on the front of its newspaper whereas the daily mail only sticks with two on this particular front page. The daily telegraph uses more of a formal, sophisticated language often including educative words that higher audiences would understand. Along with this its layout is cluttered but organised by trying to involve as much news as possible. Where on the other hand the daily mail doesn't seem to be as 'in your face' as the telegraph as perhaps it only wants the readers of todays newspaper to be attracted to the things they want (news values). The language is quite common making it easier for audiences to read whilst using unambiguous slogans for certain news stories. It uses a separate bold headline to a completely different photo which allows the audience to decide which one is more interesting/important.